I take a holistic approach, combining user-centric design with system-aware strategies to create impactful solutions that align seamlessly with a business’s unique needs and long-term goals. My experience spans industries including technology, hospitality, creative production, and food, working with businesses of all sizes across Asia and Europe.

Outside of work, I enjoy exploring places and the world of design—whether it’s discovering and learning about new works and artists or delving into furniture, interiors, and architecture. When I’m not doing that, you’ll probably find me reading a book, listening to a podcast, or out on a long run or cycle through nature, exploring places, soaking up the sights and fresh air. And after all that adventure, I like to wind down by experimenting in the kitchen—because what’s better than cooking up a delicious meal after a good ride?